TDP coordinated every detail of Brazil House at WEF 2025.
At WEF 2025, TDP brought Brazil House to the Promenade for the first time – serving as central strategic coordinator for Brazil’s leading institutions throughout the week.
We delivered end-to-end: architecture, logistics, media, VIP hospitality, accommodation, and curated sessions with on-the-ground coordination across every detail.
The week featured ministers, global CEOs, and thought leaders across finance, climate, innovation, and biodiversity. Brazil House became a hub for forward-looking dialogue – positioning Brazil as a key voice in sustainability, digital assets, and economic innovation.
Narrative
We define and frame the message the platform is meant to deliver, by weaving it into the fabric of the space and the daily programming and content creation.
Alignment
We shape a cohesive coalition of institutions, companies, investors, and ecosystem partners around shared priorities and a unified presence.
Credibility
We design program architectures that establish gravitas through careful curation, rigorous format design, and substantive dialogue.
Conversion
We structure follow-through pathways embedded into the convening experience, sustaining the momentum beyond the room.